By registering a trademark with the U.S. Patent and Trademark Office (“USPTO”) or your state’s Secretary of State , you’ve taken the first step in protecting your brand and building your business’s goodwill. Congratulations! If you haven’t registered a trademark yet,...
By finding this article you are taking the first step in turning your business into a legally-protected brand. Great job! Many of the tools that businesses use to market themselves—legally called “marks”—can be protected by a trademark, including the business's name,...
Choosing a business name that you can protect with a trademark is crucial to own and protect your brand, but finding the right name can be hard. Knowing what kind of names the U.S. Patent and Trademark Office (“USPTO”) likely won’t let you trademark can help to narrow...