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Protecting Your Brand After Registering A Trademark

By registering a trademark with the U.S. Patent and Trademark Office (“USPTO”) or your state’s Secretary of State , you’ve taken the first step in protecting your brand and building your business’s goodwill. Congratulations! If you haven’t registered a trademark yet,...

Building and Protecting Your Business’s Brand

By finding this article you are taking the first step in turning your business into a legally-protected brand. Great job! Many of the tools that businesses use to market themselves—legally called “marks”—can be protected by a trademark, including the business's name,...